This page explains how this website earns revenue, what affiliate marketing means in practice, how commercial relationships are structured, and how — or whether — they affect the editorial content published on this site. This disclosure is provided in accordance with Australian Consumer Law, the guidelines of the Australian Competition and Consumer Commission (ACCC), and international best practice for affiliate publishing.
If you have arrived at this page from a specific review or article, the short version is this: we may earn a commission if you click a link on this site and create a real-money account at a casino operator. That commission is paid by the operator, not by you. Our editorial assessments are produced independently of those commercial arrangements. The full explanation of how that works — and where the limits of that independence are — is below.
What affiliate marketing is
Affiliate marketing is a performance-based commercial arrangement between a publisher — in this case, this website — and an advertiser — in this case, online casino operators. Under this arrangement, the publisher refers potential customers to the advertiser through tracked links. When a referred visitor takes a specified action, such as registering an account and making a deposit, the publisher receives a commission payment from the advertiser.
Affiliate marketing is a standard commercial model used across a wide range of industries including travel, finance, software and retail. In the online casino sector it is the primary mechanism through which independent review and information sites sustain their operations. Without affiliate revenue, the cost of producing independent casino reviews — which involves real account creation, real deposits, real withdrawal testing and ongoing monitoring — would not be commercially viable for an independent publisher.
The commission we receive is paid entirely by the casino operator. It does not increase the cost of any product or service you purchase, affect the bonus terms you receive, or alter the conditions of any account you create. You pay nothing additional as a result of arriving at a casino through a link on this site.
How affiliate links work on this site
Outbound links to casino operators on this site may contain affiliate tracking parameters. When you click one of these links, a cookie is placed on your device by the affiliate network or casino operator’s tracking system. This cookie records that the referral originated from this site. If you subsequently create a real-money account and make a qualifying deposit within the cookie’s attribution window — typically 30 to 90 days depending on the specific programme — the casino operator attributes that conversion to this site and pays a commission accordingly.
Not every outbound link on this site is an affiliate link. Links to regulatory authorities, support organisations, licensing databases and third-party reference sources are not affiliate links and generate no commission. Where a link is a standard reference link rather than an affiliate link, no tracking cookie is placed.
Affiliate tracking cookies are managed by the casino operator or their affiliate network, not by this site directly. For information about how those cookies work and how to manage them, see our Cookie Policy. For information about how the casino operator handles data collected through their tracking systems, see the relevant operator’s privacy policy.
Commission structures
Affiliate commissions in the online casino sector are typically structured in one of three ways.
Revenue share arrangements pay the affiliate a percentage of the net revenue generated by referred players over their lifetime on the platform. Net revenue is typically calculated as player losses minus bonuses, chargebacks and applicable taxes. Revenue share percentages vary between operators and programmes and are negotiated commercially. This structure creates ongoing commission income as long as referred players remain active on the platform.
Cost per acquisition
Cost per acquisition (CPA) arrangements pay a fixed one-time commission for each referred player who meets a specified criterion — typically registering an account and making a minimum qualifying deposit. The commission is paid once regardless of subsequent player activity. CPA rates vary significantly between operators and are negotiated based on traffic quality, geographic market and other commercial factors.
Hybrid arrangements
Hybrid arrangements combine a reduced CPA payment with an ongoing revenue share component. These structures are common in mature affiliate programmes and are designed to provide the affiliate with an upfront return while maintaining a long-term revenue alignment with player value.
We do not disclose the specific commission rates or structures applicable to individual casino operators on this site. Rates are commercially sensitive and vary based on negotiated terms. What we can confirm is that the existence of a higher commission arrangement with a particular operator does not affect the editorial rating, recommendation status or content treatment of that operator’s review.
How commercial relationships affect — and do not affect — editorial content
The structural risk in affiliate publishing is clear: financial incentives favour recommending every casino to maximise commission revenue, regardless of actual quality. We are transparent about this risk because acknowledging it is the first step in managing it credibly.
Our editorial policy separates content decisions from commercial decisions through the following specific practices.
Reviews are not purchased
We do not accept payment for reviews, for positive editorial coverage, or for the removal or amendment of negative findings. Casino operators reviewed on this site do not have the ability to approve, alter or veto editorial content before or after publication. A casino that offers us a higher commission rate does not receive a better review as a result.
Negative findings are published
Where our testing identifies genuine weaknesses in a platform — slow withdrawal processing, weak responsible gambling tools, a less protective licensing jurisdiction, high wagering requirements — those findings appear in the review. We do not omit material negative information because it might reduce conversion rates on affiliate links. Readers who make informed decisions based on complete information are more valuable long-term than readers misled into a poor experience.
We review platforms we are not affiliated with
This site publishes reviews of casino platforms with which we have no affiliate relationship. These reviews are produced using the same methodology as reviews where a commercial relationship exists. The absence of a commercial relationship does not result in a more negative review, and the presence of one does not result in a more positive one.
Ratings reflect testing outcomes
Where we assign ratings or scores to casino platforms, those ratings are derived from the outcomes of our testing methodology — licensing assessment, bonus terms analysis, payment processing testing, game library evaluation, mobile performance and support quality. They are not adjusted to reflect commercial relationships or commission rates.
Identifying commercial content on this site
In accordance with the ACCC’s guidelines on endorsements and testimonials and the requirements of Australian Consumer Law regarding misleading conduct, commercial content on this site is identified as follows.
Casino reviews on this site may contain affiliate links to the reviewed operators. The presence of affiliate links in a review is disclosed through this Affiliate Disclosure page, which is linked from the site’s footer and from relevant content sections. We do not insert individual per-link disclosure notices within review text, as we consider a clearly accessible site-wide disclosure to be a more readable and equally transparent approach.
Where content is directly sponsored by a casino operator — meaning the operator has paid for content to be produced or published — that content is clearly labelled as sponsored at the top of the relevant page. Sponsored content does not constitute an editorial endorsement and is produced under separate commercial terms from organic review content.
Promotional banners, buttons and calls to action that link to casino operators are commercial in nature. Their placement reflects both editorial relevance and commercial relationships. Where a banner or call to action appears alongside review content, the review content itself remains editorially independent.
Australian Consumer Law obligations
Under the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law contained in Schedule 2 of that Act, we are prohibited from engaging in misleading or deceptive conduct in trade or commerce. This includes misleading representations about the nature of our content, the independence of our reviews, or the commercial relationships that exist between this site and casino operators.
Our commitment to this disclosure page, our editorial independence policy, and our practice of publishing negative findings alongside positive ones are all consistent with our obligations under Australian Consumer Law. If you believe any content on this site is misleading or deceptive in violation of these obligations, you can report concerns to the ACCC at accc.gov.au or contact us directly to raise the issue for internal review.
Third-party affiliate networks
Some affiliate relationships on this site are managed through third-party affiliate networks rather than directly with casino operators. These networks act as intermediaries, providing tracking technology, reporting infrastructure and payment processing for affiliate commissions. We are members of several affiliate networks operating in the iGaming sector.
Third-party affiliate networks have their own terms of service and privacy policies that govern data collected through their tracking systems. We are not responsible for the data practices of affiliate networks beyond what is stated in our Privacy Policy and Cookie Policy.
Conflicts of interest and how we manage them
We acknowledge that affiliate revenue creates a structural conflict of interest between our commercial interests and our editorial obligations to readers. We manage this conflict through the editorial practices described above — separating content decisions from commercial decisions, publishing negative findings, and applying consistent methodology across affiliated and non-affiliated operators alike.
We also acknowledge that these practices do not eliminate the conflict entirely. No commercial publisher operating on an affiliate model can credibly claim zero influence of commercial interests on editorial decisions. What we can claim, and do claim, is that we have implemented specific policies to minimise that influence and that those policies are described transparently on this page.
If you have concerns about the independence of a specific review or piece of content, we encourage you to contact us directly. We will investigate the concern and respond with a specific explanation of how the content was produced and what commercial relationships, if any, exist with the relevant operator.
Updates to this disclosure
Our commercial relationships change over time as we add new affiliate partnerships and, where necessary, terminate existing ones. This disclosure page reflects our general approach to affiliate marketing rather than a live list of specific commercial relationships. We review and update this page periodically to ensure it accurately reflects our current practices.
If you have questions about a specific commercial relationship — for example, whether we have an affiliate arrangement with a particular casino operator reviewed on this site — you can contact us through the details on our Contact page and we will respond with the relevant information.
Contact
For questions about this disclosure, our commercial relationships or our editorial independence policy, use the contact details provided on our Contact page. We aim to respond to all enquiries within two Australian business days.